Matt Hames is the founder of Acru Strategy, LLC, a business strategy firm headquartered in Woodstock, Georgia. Matt graduated with a Bachelors of Business Administration degree in Management, with a specialization in Entrepreneurship and Small Business Creation from Kennesaw State University while playing basketball for the Owls on scholarship for 4 years. Matt holds the professional designation of Certified Trust & Financial Advisor (CTFA), indicating excellence in the areas of fiduciary responsibilities, trust activities, personal finance, insurance, estate planning, tax planning, and investment management.

After receiving international acclaim for the retail financial services delivery model developed and launched by Acru in 2011, Matt refocused Acru in late 2013 on the discipline of integrating brand strategy and business model design for organizations in industries ranging from financial services to real estate to non-profits and anywhere in between.

As an 18-year veteran of the financial services industry and former CEO of a bank trust company, Matt has a unique perspective on industries and business models that have been void of innovation for extended periods of time. His passion for design thinking and his desire to help organizations find relevance in the experience economy drive him to challenge existing paradigms while inspiring others to consider what could be.

Acru has been featured in Fast Company Magazine, The Financial Brand, American Banker, and other local, regional and national publications. In early 2012 the Acru retail location won the Best of the Best Retail Design Award in the state of Georgia from the International Interior Design Association, their highest honor for retail space design. Matt has had the honor to speak both domestically and internationally about the methodologies used by Acru and the questions organizations need to answer as they seek to thrive in the years ahead.

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